ALFREDO MARCANTONIO was Advertising Manager of Volkswagen GB during the early seventies. Inspired by DDB’s work on the account, he left to be a copywriter in 1974 and has since worked on many of Britain’s most popular advertising campaigns, including Hamlet Cigars, Heineken, BMW, BT and Carling Black Label. He is currently a partner in the London-based creative consultancy Holmes, Hobbs, Marcantonio (HHM).
DAVID ABBOTT is one of the most respected figures in World advertising. A successful young copywriter at DDB in London, he earned a stint with Bill Bernbach in New York before returning to become Creative Director of the Agency’s London office. David went on to found French Gold Abbott and later Abbott Mead Vickers. Now re-named AMV BBDO, it is regarded as one of the most creative agencies in the world. In 2001 he was inducted into the highly prestigious US Creative Hall of Fame.
JOHN O'DRISCOLL joined DDB as an art director in 1967 where, together with his writer Dave Brown, he created several of the British Volkswagen ads that appear in this book. John went on to work at some of London’s top creative advertising agencies before becoming a successful Director at the Paul Weiland Film Company.