John Medina, a developmental molecular biologist, has a lifelong fascination with how the mind reacts to and organizes information. He is also the author of the New York Times bestseller Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School -- a provocative book that takes on the way our schools and work environments are designed and Brain Rules for Baby: How to Raise a Smart and Happy Child from Zero to Five. Medina is an affiliate professor of bioengineering at the University of Washington School of Medicine. He lives in Seattle, Washington, with his wife and two boys.
"Dissects the workings of the brain in plain English, explaining its role in the workplace and classroom
a writing style that makes words leap off the page."
"Oliver Sacks meets Getting Things Done."
- Cory Doctorow, co-editor of Boing Boing
"A marvelous job in simplifying the best ways to get the most out of our brains. He is funny, tender, and completely engaging. Everyone should read this book."
- John Ratey, MD, author of Spark and A User's Guide to the Brain
"Brain Rules is one of the most informative, engaging, and useful books of our time."
- Garr Reynolds, author of Presentation Zen
"A self-designated 'grumpy scientist,' Medina cites only research that has appeared in peer-reviewed journals and that has been successfully replicated. Remarkably, this molecular biologist is a gifted communicator who is able to write for both the scientist and the layperson."
"Medina has taken what may be the most complex thing we know -- the human mind -- and explained it in a way that even the human mind can understand. Brain Rules is THE book on how neuroscience can help you at work and at home."
- Douglas Stone, co-author of Difficult Conversations
"Few people are better qualified to help managers sift through all the hype than John Medina."
Harvard Business Review