JEFFREY W. ALEXANDER is Dean of Arts and Sciences at Pueblo Community College in Colorado, and was previously Associate Professor and Chair of the Department of History at the University of Wisconsin at Parkside. He received his Ph.D. in history from the University of British Columbia in Vancouver, and he writes about the adoption, manufacture, and sale of Western consumer products in Japan. He has lived and worked throughout Japan off and on since 1995, including in Osaka, Kyoto, Okazaki, and Tokyo. After college, he worked as a bartender in a live jazz club in Toyonaka City, where the owner was generous and the cocktails were made the old fashioned way.