Venkat Ramaswamy is Hallman Fellow of Electronic Business and Professor of Marketing at the University of Michigan's Stephen M. Ross School of Business. He is co-author of the award-winning books The Future of Competition
and The Power of Co-Creation
Kerimcan Ozcan teaches marketing at Marywood University. He conducts research on value co-creation, word-of-mouth and social media marketing, consumer networks, and complex adaptive systems.
Learn more about co-creation and engage with the authors at www.cocreationparadigm.com