Adam Arvidsson teaches sociology at the University of Milano. He has written on brands, the information economy, and cities and creativity. His most recent book is Brands: Meaning and Value in Media Culture. He is based in Milan.
Nicolai Peitersen has a background in central and investment banks and has cofounded a number of organizations, most recently Wikifactory, a platform for social production. He also advises governments, international organizations, and large businesses on sustainable development and new business models. He is based in Beijing.