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Adapting to Abundance

Jewish Immigrants, Mass Consumption, and the Search for American Identity

By Andrew R. Heinze

About the Book

Between 1880 and 1914, Eastern European Jewish immigrants in New York's Lower East Side defined themselves as American not only by their occupations or education but by their spending practices as well. Jewish immigrants assimilated into American culture through the purchase of fashions, material goods, and resort vacations, combined with Jewish social and religious traditions to create a unique and innovative American identity.

About the Author

Andrew R. Heinze is Professor of American History at the University of San Francisco.


"A very important book... at the cutting edge of what should be an exciting new scholarly development... opening up whole areas of behavior which [historians] previously shrugged off as irrelevant." -- Journal of American Ethnic History